The Digital Reader

I hate having to report on predictions made by  “analysts”. The predictions are almost certainly going to turn out to be wrong. That being said, Bloomberg is reporting:

Amazon.com Inc. will likely see its market share of e-book sales slip to 72 percent this year from 90 percent in 2009 as competition intensifies from Apple Inc.’s iPad and Google Inc., Credit Suisse Group AG analysts said.At the same time, Amazon.com, seller of the Kindle e-book reading device, may boost digital book sales by 83 percent this year to $248 million from $135 million last year, the analysts said in a note today. By 2015, those sales should reach $775 million for a market share of 35 percent, they said.

“We envision a scenario where Apple, Amazon and Google eventually split the market,” Spencer Wang, Kenneth Sena and John Blackledge said.

Industrywide, digital sales will grow to 20 percent of the book market by 2015, compared with about 1 percent last year, the analysts said. They said they expect e-books to represent about 3 percent of total book sales in 2010.

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