The Digital Reader

TBH, this is the first that I’d heard of this conference. I think it’s worth attending. I follow the MediaBistro blogs; I almost always learn something. From the press release:

Mediabistro.com announced today its spring Think Mobile conference program, to be held April 7-8, 2010 in New York City. Think Mobile focuses on how organizations can develop mobile content, marketing and app strategies to drive business.

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New this spring is a full day dedicated to the business of mobile app development, providing media organizations with an in-depth look at building and commercializing mobile apps. Other topics include: best practices for engaging customers through smart mobile marketing, finding value in mobile video, the importance of mobile apps, and why a cross-platform plan will improve the bottom line.

Speakers include Dermot Waters, Director of Technology and Business Strategy at CNN; Michael Gartenberg, VP Strategy and Analysis at Interpet LLC; Jason Spero, VP Marketing at Admob (recently acquired by Google); Jerry Rocha, VP Mobile Media at The Nielsen Company; Aimee Viles, VP of Emerging Media at Bravo Media; and more.

For a complete list of speakers and the agenda, visit www.thinkmobile.com.