The Digital Reader

You might recall from a couple weeks ago that Neonode’s new screen tech is going to be used in an ebook reader sold in the Asian market. Today Neonode announced that it has a reference design. From the press release:

Neonode, Inc. (OTCBB:NEON), the Swedish Optical Touchscreen Technology Company, today announced the launch of zForce Pad, a new low cost 5 to 13 inch widescreen touch screen reference design for mobile internet and computer devices. zForce Pad is the latest in a series of new innovative products based on the Neonode’s patented touchscreen technology, zForce. The new platform joins the Company’s powerful line-up of reference designs that provide fast and economical integration of the Neonode touch screen technology into e-book readers, digital picture frames, mobile internet devices and mobile phones.Neonode’s latest reference design, zForce Pad, is aimed squarely at companies who develop and sell touch screen based mobile internet and computer devices such as tablet-PCs and iPad-like products. zForce Pad offers a number of advantages compared to existing technologies: 100% transparency (no overlay needed like in resistive or capacitive), low cost for complete touch screen solution, ultrathin design, outstanding finger touch experiences (multi-touch support for gesture like pinch to zoom), integrated ambient light sensor for self adjusting backlight levels and lower power consumption and much more. Products based on the zForce Pad touch screen reference design are already being developed by Asian companies.