The Digital Reader

Xconomy, a Boston based business & tech blog, just posted an interview with T.H. Peng, the new company president. Here are some of the highlights:

What are the highest priorities for the company in 2010?

A:We are going to triple the capacity this year in Cambridge-this is the first thing we are going to do. So we are planning to hire in 2010 more than a hundred employees in both Cambridge and South Hadley. Then we are conducting several advanced projects. We believe we are now a leader in this business, and we want to continue that leadership and also contribute to the technology and provide better products. In the past we have had a lot of ideas for color, and for better ink, but the company was limited in its resources. Now, we are part of a global company, and the company has a lot of financial arms that can help us do a lot of different projects. All of our scientists and engineers are very excited. Among those 100 employees will be a lot of R&D people, so we are talking about continuing to expand our capabilities as well as our labor force to be able to meet the goals set by the company for the Cambridge team.

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Q. Nonetheless, you’re working on color versions of electronic ink to compete with the LCD-based devices, right?

A: Let me continue to talk about this issue. First off, our color is different from LCD color. It’s reflective and bistable, meaning that even if you switch off the power, the image will still be there. You feel more comfortable reading a reflective display versus reading a backlit, powered display, which produces eye strain.

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