The Digital Reader

From the press release:

With the book selling widget, FastPencil completely changes book commerce for authors by extending beyond the limitations of Amazon and other on- and off- line bookstores. When a consumer decides to purchase a book, the FastPencil BookBuy Widget presents them with the easiest possible way to purchase it right now. Unlike Amazon and other online bookstores the BookBuy Widget is customized to sell a specific book directly within the reader’s current context of articles, comments and posts found throughout the web.