Last week I posted an opinion on how not to release a digital magazine, and as I was looking at the post I got the idea to collect the iPad magazine demos and compare them.
The first one is from VIVmag. It might look neat, but it would cost too much to make. I hate it, actually. It reminds me of the design of certain DVD menus which waste time with fancy graphics.
This next one is Mag+ from Bonnier AB.
The Adobe/Wired concept video. Lots of exposition, but not much in the way of an actual demo.
Official iPad commercial (with a glimpse of NYTimes)
My answer for which is the best? None of them. I don’t see any that adapt well to an iPhone screen. All of these prototypes assume a large tablet with touchscreen. I’ve had several, and I think they’re just too awkward to be pulled out whenever I want to glance through a magazine. I don’ think any concept will succeed without a mobile option.
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