The Digital Reader

mediaIDEAS (a global research and advisory firm) has just released a report with their predictions for how the US ebook market is going to grow over the next 10 years. Here’s the high point from the press release:

According to the report, at the end of 2014, the US user base of e-readers will have grown aggressively to nearly 45 million, and the market for all categories of content sold for these devices will have increased to approximately $10.86 billion. And, by 2020, this e-reader content market will have risen to more than $33 billion.

They just moved themselves into the category of: “People I know better than to pay attention to”. If there’s one thing I’ve learned as a blogger, it’s that you can’t make predictions for 10 years down the line. No reputable person takes these predictions seriously because there is too great a probability that the prediction will not come to pass. It’s really little more than gossip. Heck, I know a bunch of people who won’t make a prediction for a year in the future, much less 10. Things change to fast.