The Digital Reader

The Telegraph just posted a story on the results of a survey conducted last month. Here is an excerpt:

While eighty-six per cent of the respondents regularly access some form of digital media, a whopping ninety-five per cent of respondents still prefer physical books over e-books and 75 per cent favour DVDs over watching films on digital services such as Blinkbox.

Sixty-eight per cent of those polled in Hewlett Packard’s ‘Evolution of Digital Media’ survey, still prefer physical print-outs of photographs, as opposed to their digital versions.

continued here

Since we know that ebooks are now 5% of the UK market, I have to question the survey data.  I wonder if this survey polled actual book consumers or just the general public. How many of those respondents actually buy books on a regular basis? (This article isn’t clear.)