The Digital Reader

From the press release:

Qualcomm Incorporated (Nasdaq: QCOM) today announced the availability of an application store to bring Brew® apps and services to consumers in open markets.  The first application store will be managed by SINA, the largest infotainment Web portal in China, whose strong brand awareness in China will provide both local and global developers the opportunity to reach one of the most significant consumer markets for apps and services in the world….

Qualcomm also plans to offer a fully managed service to regional mobile application retailers, providing brands and device manufacturers a simple-to-use application store solution for delivering Brew services to their customers quickly, easily and cost effectively.