The Digital Reader

The NYTimes has the story:

In September, the chain will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions.

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Barnes & Noble has already installed small counters in its stores where customers can test out the Nook. The new display space would be much larger, and it would be located next to each store’s cafe, to encourage customers to stop by the Nook space, coffee or tea in hand. It would also sell more than 100 accessories for the Nook, like padded covers designed by Kate Spade and Jonathan Adler.

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To make room for the new Nook displays, Barnes & Noble plans to clear out some of its music merchandise, which in its superstores takes up 3,600 square feet, and to arrange its books more efficiently. Mr. Lynch said that the number of books on display in Barnes & Noble stores would not decrease.