The Digital Reader

One of the podcasts I follow a weekly series from PBS Media Shift called 4 Minute Roundup. This week’s podcast is on the Kindle obviously. (Actually, it’s last week’s podcast. I missed it the first time around.)

In this week’s 4MR podcast I look at the surprising success of the Amazon Kindle e-reader in the wake of the hit Apple iPad tablet. While many people expected the iPad to impact the e-reader market, instead the major players cut prices and Kindle sales tripled in the past month. Plus, Amazon announced a new line of Kindles that will cost even less — with no touch screen or color. Book publishing veteran and MediaShift contributor Dan Brodnitz talked with me about Amazon’s successful sell-everywhere strategy.

Check it out.