I like many others have doubted the claims that the iPad is a serious reading device. I also didn’t beleive Steve Jobs when he said the iBookstore had achieved 22% of the ebook market. Joe Konrath has given us a pretty definite argument on the matter.
He wrote a post on his blog last week titled “Changing face of Publishing”, and I found the following hidden almost as a footnote:
Publishers might be looking at enriched or enhanced ebooks as their new big-ticket items to replace hardcovers. But the major ebook retailer, Amazon, isn’t set up for video. Kindle isn’t even able to do color yet. That leaves Apple, and according to my numbers Apple is a very small part of the ebook market. I sell 200 ebooks a day on Kindle. On iPad, I sell 100 a month.
There are 5+ million iPads out there, and he only sells 100 iBooks a month. I’m going to bookmark his blog for the next time someone says that the iPad is a threat to the Kindle.

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*snort* I’m getting attacked on Twitter for even passing that post around!
It would be really interesting to know how many of his novels are sold from the Kindle app on iPad … !