The Digital Reader

Watpad have released the Metrics Report for the second quarter 2010.This report analyzes the amount of traffic their site received over the last 3 months. It’s 8 pages long and only slightly denser than a powerpoint, so I’d say it’s worth a read. You can download it here.

Here are the highlights:

Usage of Apple and Android Devices in eBook consumption continues to grow with about a 25% increase, where as Blackberry Devices experienced a drop in usage (-9%).

Apple iPad has been quickly adopted for eBooks consumption since its introduction in April 2010. The iPad accounted for 5% of eBook consumption in the iPod/iPhone/iPad family.

The growth of smartphone usage continues to come from North America and Europe, where as Java devices continue to lead growth in Asia.

38% of eBooks are consumed by English readers, followed by 36% of Vietnamese readers.

US continues to be the leader in English eBook consumption (70%), followed by UK (14%), Australia (8%) and Canada (7%)