The Digital Reader

From the press release:

Best Buy Co. Inc., the nation’s largest consumer electronics retailer, today announced that it will expand its in-store e-reader selection this fall with addition of the Amazon Kindle, the recommended e-reader of the country’s leading consumer reporting organization and numerous news organizations.

Beginning this fall, Best Buy will make it even easier for consumers to compare all of the most popular reading devices by installing new end-caps that display its e-reader selection side-by-side, supported by helpful information about each device’s key features. Best Buy is the only retailer to carry all of the top e-reader brands in-store so consumers can conveniently compare and decide which is right for them.