This photo popped up yesterday, and of course it’s already made the rounds of the blogs. I held the post because I was waiting for a response from my contacts at Sony. And now I have.
This isn’t a prototype, unfortunately. I’m told that it was loaned by E-ink for the Sony Dealer Convention this week. In fact, it would best be described as something Sony would like to do rather than something Sony will do. Which is a shame, because Sony make some really pretty ereaders.

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Sony flexible e-paper borrowed from E Ink; no plans to commercialize - SlashGear // Sep 17, 2010 at 5:35 am
[...] at their recent dealer convention have emerged, and there’s good news and bad. According to The Digital Reader‘s sources at the company, the monochrome panel wasn’t an in-house creation but in fact [...]
Sony demoed a 13.3″ flexible E-ink screen last week // Dec 12, 2010 at 5:22 pm
[...] it’s the same one we saw 3 months ago, [...]