Change Wave just posted a new set of survey results about e-reader ownership in the US. According to this most recent poll, only 47% of the 2800 respondents own a Kindle
(down from 62% in August) and 32% own an iPad (up from 16%).
I’m not sure I trust the numbers. According to the results the B&N Nook and Sony Reader only account for the barest fraction of the market. We know that that is very likely not true (at least for the Nook). I wonder if they had some kind of selection bias that weeded out Nook and Sony owners?
In other news, respondents were more likely to use an iPad for blogs, newspapers, and magazines. No surprise here. We’ve known for sometime that the Kindle
is bad at all 3.
They also found that the iPad was more likely to be bought for Christmas than the Kindle
, and that iPad owners were more satisfied with their gadget than Kindle owners.
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An iPad is not an ereader. This survey is meaningless.