Aptara released the results of a survey today. They surveyed a group of 600+ publishers on the various things they’re doing with ebooks. If you want, you can find the complete report here.
There are a bunch of interesting details in this report, like more of the respondents prefer the iPad over the Kindle (with PC in 3rd place). Think about that. The iPad was only released this year.
My next interesting bit of data is that 62% of publishers don’t know their ROI on ebooks. That raises a question in my mind. If they don’t know the ROI, then how can they justify Agency pricing?
Aptara was a little surprised by the only 7% of respondents who are currently making enhanced ebooks. I’m not surprised. An enhanced ebook can have a lot of extra cost, and given that most publishers don’t know their current ebook ROI I don’t blame them for not throwing more money down a hole.
Format support was also interesting. More publishers support PDF and Epub that support the Kindle. PDF support doesn’t surprise me but Epub support does. Perhaps publishers aren’t being swept up in the Kindle media hype.
I’m even more surprised that Mobipocket is still hanging on. Didn’t Amazon kill it? Also, given that Kindle and Mobi are the same format, I’m surprised that there is a difference in the number of publishers who support them