I just got word over twitter that Amazon have enable ebook lending for the Kindle. Here’s the summary from the help page, and you can find out ore from Amazon.
Eligible Kindle books can be loaned once for a period of 14 days. The borrower does not need to own a Kindle — Kindle books can also be read using our free Kindle reading applications for PC, Mac, iPad, iPhone, BlackBerry, and Android devices. Not all books are lendable — it is up to the publisher or rights holder to determine which titles are eligible for lending. The lender will not be able to read the book during the loan period.

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Kindle ebook loans now available - SlashGear // Dec 30, 2010 at 10:36 am
[...] [via The Digital Reader] RELEVANT ENTRIES: [...]
New Ebook Lending Site about to Launch - The Digital Reader // Sep 18, 2011 at 10:46 am
[...] a little background. Last fall Amazon and B&N both added a new ability for their ebook platforms. All of a sudden, users could start lending each other ebooks. Now, you could only lend the ebooks [...]