The Digital Reader

The Best News and Info on Ebooks and eReaders

The Digital Reader header image 2

B&N launched new e-reader upgrade program (it’s better than you think)

June 30th, 2011 by Nate Hoffelder · 7 Comments · ebookstore news

Today Barnes & Noble announced a new trade-in program that’s good for new Nook owners.If you bring in your old ebook reader  when you go to buy a Nook,  you can get 30 free ebooks in exchange.

The offer is available starting tomorrow, and it covers both the Nook Touch and the Nook Color. Along with the $315 in ebooks, B&N will give you a 2GB microSD card. Now that’s a nice deal.

They’v released the complete list of titles ( here), and it looks like at least some are current in-print books. They’re spread across several genres, including Cooking, Kids, Classics, Humor, Lifestyle, Fiction, Sports, History, True Crime and Reference. Some of the free titles include: The Good Housekeeping Cookbook, Cristina Ferrare’s Big Bowl of Love, Creating Your Best Life, Glory in the Fall: The Greatest Moments in World Series History, 21st Century Crossword Puzzle Dictionary, My Boyfriend Wrote a Book About Me and timeless favorites including Secret Garden and Robinson Crusoe.

Update: Mike Cane pointed out that I missed an important detail. This isn’t a trade in program. You just have to show the old ebook reader when you buy the new one. That just made the deal a lot better. Now you can get the free ebooks with a new Nook without giving up your still working older ebook reader.

B&N could really sell a lot of Nooks with this.

Tags:

7 Comments so far ↓

Leave a Comment