The WSJ announced a few minutes ago that they will be following in the steps of Kobo, Netflix, and B&N.
Some time in the near future the WSJ plan to release a new version of their iPad app, and it’s going to be missing something. Readers will no longer be able to click on a link in the app and sign up for a subscription.
News Corp.‘s Wall Street Journal, which has been circumventing Apple’s payment system by providing links to its website from inside the iPad app, will soon remove all purchasing options in the app in response to Apple’s new rules. People who download the app and want to subscribe will have to either call customer service or visit wsj.com.
“We remain concerned that Apple’s own subscription [rules] would create a poor experience for our readers, who would not be able to directly manage their WSJ account or to easily access our content across multiple platforms,” a Journal spokeswoman said.
The WSJ app is going to be as bare of helpful links as any of the ebookstore apps. Now that’s a great way to build rapport with your customers.
What a weekend. In the space of not quite 40 hours we’ve seen Apple attempt to extort a 30% vig from publishers be revealed as a complete failure. Okay, I know I expected this, but seeing it come to pass is still a big deal.