A new Harris Interactive survey published today finds surging interest in ebooks and rapid adoption of e-reading devices.
Key findings include:
- E-reader usage is surging – 15% of Americans now use an e-reading device, up from 8% one year ago. One in six Americans who don’t yet own an e-reader plan to buy one in the next six months.
- Those with an e-reading device read more books – Whereas 16% of Americans read between 11 and 20 books a year and 20% reading 21 or more books in a year, among those who have an e-reader, 32% read 11-20 books a year and 27% read 21 or more books in an average year.
- E-reader users buy more books – 32% of Americans report they have not purchased any books in the past year compared to only 6% of e-reader users. Whereas only 10% of Americans purchased between 11 and 20 books and 9% purchased 21 or more books, 17% of e-reader users purchased between 11 and 20 books and 17% of e-reader users purchased 21 or more books.
Click here to read the full ebook survey results from Harris Interactive, which also includes data on the most popular genres.
The survey was based on interviews with 2,183 American adults and was conducted in July.
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How valid are those statistics though? I mean, it seems to me that they come already somewhat biased.
“32% of Americans report they have not purchased any books in the past year compared to only 6% of e-reader users”
Anyone who is willing to pay out the initial cost of an ereader is someone who already reads. They were going to buy books anyway, because they are readers, whereas the 32% are the people who don’t read anyway. If they’re not interested in buying books at all, they’re not going to be buying an ereader.
Aren’t we close to comparing apples and oranges here?
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