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CONFIRMED: Barnes & Noble to Ship New NookColor on 7 November

I’ve heard the most interesting rumor today, and while I don’t know if it is true I thought it was worth sharing.

I’m sure you recall that about a month ago I posted on a leaked slide from a Barnes & Noble meeting. My source had given me proof that B&N had a new NookColor coming (I thought there were 2, but other sources disagree).

Today I have something new. This is still an unsubstantiated rumor, but I’ve gotten a hint that there’s something Nook related happening on 7 November.

Update: I now have a second source reporting that a big change is coming soon.

I’m probably jumping to the obvious conclusion, but I do have to wonder if Barnes & Noble will be holding an event 11 days from now. But we know they have a new NookColor and it has to come out eventually. Also, that week is just about the last chance that B&N has to release the new NookColor; the Kindle Fire ships soon after. (I’m not sure the new NookColor will have much of a market if it’s not available until after the Kindle Fire ships.)

On the other hand, my info comes from a retailer that they’re going to need to ready space for a new Nook display. While that’s interesting, it doesn’t necessarily mean that a new Nook is coming.

Update: Check out what my second source said:

Every morning at work, we have a meeting. We discuss everything from new cafe product to books and music/dvd releases, as well as store goals. This morning, during our meeting, we were talking about this brand new NOOK department. Nook has never been considered a department, ever. Our store has went through an entire makeover the past couple weeks. We discontinued music/dvd/and audiobooks. we expanded Toys/Games to the back as a new department. in the center we took away the customer service counter and built a massive NOOK boutique. This space is HUGE, with bright lights, LED TVS, touch screen POS systems, the works. Our manager told us, this space was not designed to house just 2 nooks. He was being candid, he said, November 7th there will be a major announcement from the company. he concluded saying it was exciting times. Obviously something is coming.

Update 2: I now have a third B&N employee reporting the same thing. Yeah, I’d say it’s going to happen. Would anyone care to guess what we’ll see? I’m thinking that the original Nook might be retired because that would free up a lower price point for the Acclaim, thus enabling it to compete with the Kindle Fire.

On the other hand, look at how B&N responded to the K4. They dropped the price of the Nook Touch refurb so it matched that if the ad-subsidized K4. That suggests that the current Nook might be kept around with a price of $149 to $189, with the acclaim priced at not too much more.

Update 3: A Wall Street Journal article confirmed the expansion of the Nook Boutiques. That’s good enough for me.


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Comments


burger flipper October 27, 2011 um 6:41 pm

I can’t believe they’ve sat back this long and not at least made some sort of announcement. Maybe they were thrown for a loop by the 200 dollar price of the Fire and not sure they could match it and still break even (and they have to match it.

I really feel like Amazon is gunning for them. Overdrive and Fire are both about smashing B&N. I really hope this is NC2, and that NC2 is competitively spec’d and priced.

My fear is that it won’t match the CPU and that B&N will try much harder this time to keep it locked down. Can’t wait to find out.


Peter October 27, 2011 um 7:39 pm

Oh, sweet! Finally.

I’ll tell ya, life as a nook fanboy isn’t easy- this has got to be, like, the third or fourth time I’ve had to sit through weeks of radio silence while everyone goes on and on about a new Kindle with some marginal improvements.

But, so far at least, the good old bookstore boys always come through at the eleventh hour with at least one big innovation and a more-than-competitive product.

I suspect this pattern will continue, though. Barnes and Noble definitely doesn’t do vaporware, and they know that announcing a product far in advance just gives Amazon more time to copy it.

fjtorres October 27, 2011 um 7:57 pm

B&N’s new, innovative feature:
http://moneyland.time.com/2011/10/24/why-barnes-noble-is-selling-rugs/#ixzz1boMFHJYV

You planning to stock up? 😉

Hate to break it you, but as the magic 8-ball would say: "signs are" B&N is not going to have a fun January financial report.


fjtorres October 27, 2011 um 7:45 pm

It could be a Touch-less entry level Nook.
For all the hype over Fire, the real threat to B&N is the K4 at $79 bringing in a horde of new, entry-level buyers into the Kindle ecosystem. The goal is still to grow the competing ecosystems, no? And B&N’s entry level price is closer to Amazon’s premium models than their entry-level.
At this point B&N might just be better off with a new eink Nook and dropping the price of the NC ($189?) and waiting til spring to update it.


Pata October 27, 2011 um 10:48 pm

I’m hoping one of the new ereaders has a mirasol display or color eink and B&N is finally ready to expand operations worldwide. I’ll happily pay $350+ for a small portable ereader than I can use outdoors. (NB: I have an iPad 2 and have grown frustrated with the limitations).


Anonymous October 28, 2011 um 3:38 am

I work at a Barnes and Noble store. We are also getting the expanded "Nook Boutique" which is scheduled to be completed around the exact time of this rumored launch.

I heard the exact same thing, Nook Color 2 announced and launched in early November to beat Amazon to the market. Expect a launch more similar to the first Nook Color. Loaded on specs with a low price and development adds major features down the road like how they added flash, app store, email, etc.


Is The Nook Color 2 Launching On November 7th? | TechCrunch October 28, 2011 um 9:54 am

[…] Kindle Fire is about to get some major competition and as early as November 7th. The Digital Reader, pretty much the best source online for ebook news, has several sources indicating that B&N […]


Alexander Inglis October 28, 2011 um 11:04 am

A refreshed Nook Color at a Kindle Fire price; the Nook Touch, possibly with a slightly lower entry price ($129?); and something to help them get to a under $99 on some device, possibly refurbs assuming there is a supply.

B&N just has to ensure Nook stays in the game while Amazon spends all the marketing dollars in the coming couple of months.

fjtorres October 28, 2011 um 12:32 pm

Well, if you throw refurbs in, they already have NTs at $79.

But entry-level buyers don’t normally go for refurbs and some would think it tacky to gift a "used" device.
I don’t think they have to go all the way to $79 to match the K4 but they do need something they can sell as *new* at $99.


B&N NOOK Color 2 tipped for Nov 7 in Kindle Fire challenge October 28, 2011 um 11:10 am

[…] “NOOK boutiques” in its stores to push the new ereader. Multiple sources speaking to The Digital Reader have supposedly confirmed the early November launch, a timeframe which would see the new NOOK Color […]


Rumor: New Nook Color Coming November 7 – Techland – TIME.com October 28, 2011 um 2:22 pm

[…] Hoffelder at The Digital Reader heard from three sources, including a retailer and a Barnes & Noble employee, who confirmed the company's plans for a […]


Anti Kindle Fire: Kobo Vox e Nook Color 2 – Netbook News October 28, 2011 um 2:25 pm

[…] che avverrebbe quindi una settimana prima quella del Kindle Fire (atteso per il 15 novembre). La fonte della notizia sembra abbastanza sicura della presentazione (cita a sua volta 3 fonti differenti) ma […]


Anti Kindle Fire: Kobo Vox e Nook Color 2 – Netbook News October 28, 2011 um 2:25 pm

[…] che avverrebbe quindi una settimana prima quella del Kindle Fire (atteso per il 15 novembre). La fonte della notizia sembra abbastanza sicura della presentazione (cita a sua volta 3 fonti differenti) ma […]


Barnes and Noble NOOK Color Successor Coming Nov. 7 | Netbooknews – Netbooks, Netbook Reviews, Smartbooks and more October 28, 2011 um 2:49 pm

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Rumor: New Nook Color announcement coming Nov 7th? – Liliputing October 28, 2011 um 3:09 pm

[…] at The Digital Reader hears that Barnes & Noble will hold an event on November 7th, and that the company could be ready to unveil its next-generation NOOK […]


kyle October 28, 2011 um 4:43 pm

Finally!!!, I have been surfing the web everyday for the last month for any news on the nook color 2. finally some sweet release from the endless hours of search multiple sites at the wee hours of the morning thank you digital reader. I can stop and get back to my life.


What the Nook Color 2 needs to beat the Kindle Fire | ZDNet October 28, 2011 um 4:45 pm

[…] If the reports are true, then we can expect to see Barnes & Noble release the second generation of the Nook Color in early November — ahead of the November 15th launch date for Amazon’s Kindle Fire. […]


Barnes & Noble Speculated to Launch New Nook Color November 7th | TheUnlockr October 28, 2011 um 4:48 pm

[…] Source This entry was posted in Android News, Featured, Tablets, Wireless News and tagged amazon, B&N, Barnes & Noble, ereader, kindle fire, Nook Color 2. Bookmark the permalink /* Latest Tech 101 […]


Nook Color 2 Announcement Coming on November 7th? October 28, 2011 um 5:07 pm

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Shippments of the NOOK Color 2 reported to ship to stores Nov. 7th | AndroidSPIN October 28, 2011 um 7:34 pm

[…] looks like The Digital Reader has confirmed that the Barnes & Noble NOOK Color 2 will be shipping to stores on November 7th. […]


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[…] post */ google_ad_slot = "9116767245"; google_ad_width = 468; google_ad_height = 60; According to The Digital Reader (confirmed by The Wall Street Journal), Barnes and Noble stores are expanding their NOOK areas in […]


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B & N Working On Nook Color 2 October 29, 2011 um 5:39 am

[…] The Nook color has really been overlooked since the Kindle was released, with Barnes & Noble is hoping to redeem themselves, they might be be releasing a new version. A source close to the company is now saying B & N has a major announcement coming this November 7th. The only other provided detail by the source is that the tablet/eBook reader will be able to connect to TV's, but otherwise, this news goes dry at that point. Let's hope this news turns out true. Via: TDR […]


Rumours: Barnes & Noble Bringing The 2nd Nook On November 7th? | Land of Droid October 29, 2011 um 6:14 am

[…] & Noble Bringing The 2nd Nook On November 7th? October 29th, 2011 Craig Clark Over at Digital Reader they have various sources suggesting that the next Nook could be coming soon from Barnes & […]


New Color Nook & Nook Dept. at Barnes & Noble October 29, 2011 um 9:34 am

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New Nook Coming For Holiday Season Nov. 7? | TechnoBuffalo October 29, 2011 um 2:00 pm

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[…] The Digital Reader] Digg StumbleUpon del.icio.us Facebook Technorati […]


Una nueva tableta Nook de Barnes & Noble podría estar en camino para las fiestas este 7 de Noviembre – Tecnofanatico Es Todo Sobre Tecnología & Celulares Y Mucho Mas October 30, 2011 um 9:59 am

[…] Technobuffalo, The Digital Reader, The Wall Street Journal Tags: amazon kindle fire, barnes & noble, Barnes & Noble Nook, […]


genxme October 30, 2011 um 10:21 am

Yeah, me too! I did a search on new Nook every few days. I was getting so frustrated that B&N was taking too long to announce their new Nook!


fjtorres October 30, 2011 um 11:55 am

Do note: the expanded Nook boutiques are only coming to 40 of the top-performing B&N stores. The other 90% get…? Nothing…?
Do I smell a cash crunch? 🙁

Nate Hoffelder October 30, 2011 um 2:09 pm

That is interesting, isn’t it? I don’t know what to make of it.

bookfollower October 30, 2011 um 3:09 pm

They just received a $200M cash infusion from Liberty and will be cash flow positive this year as they were last year. It’s just that some of the larger urban stores can accomodate a bigger nook space. But I love how everyone thinks this company is going out of business despite the fact that it has 25%+ share of the digital market, is the only national bookstore, has years of liquidity, short-term leases, and is adding $1 billion a year in digital and hardware sales.

Nate Hoffelder October 30, 2011 um 3:41 pm

But they are also consistently losing money, quarter after quarter. It may take them a while to finally go down the drain, but they are still circling it.

fjtorres October 30, 2011 um 5:07 pm

At times it looks like they’re headed for a chapter 11 "rinse" next spring. Which is better than Borders' chapter 7 liquidation. They really need a killer Xmas haul.

fjtorres October 30, 2011 um 3:12 pm

Me neither.
It can hardly be *that* expensive to set up a few new displays to promote their pride and joy.
The term that comes to mind is: Triage.
But then, I’ve been getting bad vibes from B&N’s managers for several months now.


bookfollower October 30, 2011 um 4:19 pm

They’ve been losing money because they have been investing in their digital business. They lost north of $200M dollars in operating profit last year in the digital business. But as they grow their installed base, that will change as more content dollars flow through. You can already see that in their numbers as every quarter has improved on the preceding in their digital business. That’s how razor/razor blade models work.
Btw, this idea that Amazon is losing tons of money on the Fire is a farce. The reason they forecasted such a bad quarter was due to an accounting issue. For ad supported kindles, Amazon can only book the revenue for the device and must book the entire cost of the device, but it cannot book the revenue from the ads. So on on paper, it looks like Amazon will lose $40 per device, but over the lifetime of the device, it should not lose money. Even that thinking is conservative. How is Kobo pricing a similar device for $199? They don’t have the equity to lose money on every device.

fjtorres October 30, 2011 um 5:02 pm

B&N’s challenge is growing the installed base to get into profitability before they run out of cash.


‘Nook Color 2 vanaf 7 november te koop bij Barnes & Noble’ – Android – Androidplanet.nl October 31, 2011 um 6:22 am

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Barnes & Noble Now Sending Out Invites for Nook Launch – 7 November – The Digital Reader October 31, 2011 um 11:16 am

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Nook Color 2 is coming, maybe. | Android Edge October 31, 2011 um 12:02 pm

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Barnes & Noble readying new Nook for November 7 debut | ZDNet October 31, 2011 um 1:48 pm

[…] Reports started circulating at the end of last week that B&N would be unveiling a Nook Color 2 in early November, with a ship date expected before Amazon’s Kindle Fire officially goes on sale on November 15. Thus, this rumor matches up nearly perfectly with the press invite. […]


What the Nook Color 2 needs to beat the Kindle Fire October 31, 2011 um 2:29 pm

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Nook a la vista: Barnes&Noble quieren plantar cara a Amazon la semana que viene – Gizmodo ES – The gadgets weblog October 31, 2011 um 4:20 pm

[…] No debería y el actual Nook Color tampoco necesita de grandes revoluciones para conseguir estar a la altura, pero un anuncio sobre una presentación siempre hace salivar a los amantes de las novedades electrónicas. Un dispositivo que sufrió su última actualización hace casi un año, el 19 de noviembre de 2010, y también tiene todo su significado el que sea esta fecha elegida, el 7 de noviembre, el momento más indicado para hacer la presentación, justo la semana anterior al momento elegido por Amazon para comenzar la venta de su Kindle Fire. ?[The Digital Reader] […]


Tech wrap: New Nook Color on the way? | MediaFile October 31, 2011 um 8:01 pm

[…] Barnes & Noble sent out invites on Monday to a Nook-related event coming up on November 7. Most tech watchers expect the company to use the occasion to unveil a new version of its Android-powered Nook […]


Nook a la vista: Barnes&Noble quieren plantar cara a Amazon la semana que viene – La Isla Buscada November 1, 2011 um 3:10 am

[…] No debería y el actual Nook Color tampoco necesita de grandes revoluciones para conseguir estar a la altura, pero un anuncio sobre una presentación siempre hace salivar a los amantes de las novedades electrónicas. Un dispositivo que sufrió su última actualización hace casi un año, el 19 de noviembre de 2010, y también tiene todo su significado el que sea esta fecha elegida, el 7 de noviembre, el momento más indicado para hacer la presentación, justo la semana anterior al momento elegido por Amazon para comenzar la venta de su Kindle Fire. ?[The Digital Reader] […]


Barnes & Noble readying new Nook for November 7 debut November 1, 2011 um 1:57 pm

[…] […]


Speculation threads!!! November 1, 2011 um 5:16 pm

[…] I'm excited at the possibility of NC2 and NC2+ Check these speculation blogs out for NC2: CONFIRMED: Barnes & Noble to Ship New NookColor on 7 November – The Digital Reader Check this one out…its speculating that Game Stop is possibly going to be joining forces with […]


sheryl November 5, 2011 um 10:43 pm

I own a nook 1st ed(4 of them), nook color , kindle 3 and 4. I am not planning on EVER buying another nook product. constant ted problems when they update. Defective poster cords, defective devices etc. Add to that design flaw for NC, low memory for apps. I have had NO problems with my kindles and would buy a fire before another nook product. In fact I would take a chance on KOBO box before any nook color.


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[…] I have another rumor today about Barnes & Noble. It’s not quite as juicy as my last B&N rumor, but this one looks pretty interesting, too . I don’t have much information yet, but […]


I Didn’t Get an Invite to Yesterday’s Nook Event Because I’m Too Good at My Job – The Digital Reader April 13, 2012 um 6:50 pm

[…] Store security leak story from last month would be a good example, or the Nook Color Acclaim, the November Nook Tablet launch, or the leaked signage from earlier this week.To put it simply, I’m too fucking good at […]


MOHAMLMED ECH CHABKI November 16, 2021 um 7:52 am

I own a nook 1st ed(4 of them), nook color , kindle 3 and 4. I am not planning on EVER buying another nook product. constant ted problems when they update. Defective poster cords, defective devices etc. Add to that design flaw for NC, low memory for apps. I have had NO problems with my kindles and would buy a fire before another nook product. In fact I would take a chance on KOBO box before any nook color.


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