The Digital Reader

Your Best News Source for Tablets and eReaders

The Digital Reader header image 1

Polaroid’s New eReaders Are a Surprise

January 11th, 2012 by · 15 Comments · conferences & trade shows, hardware news

Late last week I brought you news of  Polaroid’s plan to release an ebook reader, and today I found out what it is. They’re going to have several models.

Someone leaked a photo last week which showed the new device in a poster. At the time of the leak no one knew what it was, but now I do. The PER 900 is going to be a 9″ basic ebook reader without Wifi, touchscreen, or much in the way of advanced features. It’s coming out around Father’s Day, but I do not know the price. You can see it at right.

Look carefiuly, and you might see a resemblance between the 900 and the 701 I just reviewed. It’ more than just a resemblance; all the ports and slots are in the same place. Aside from the screen these two ereaders are the same device.

If you’ve read this blog long enough you might recognize the menu. It was developed by a particular ereader maker by the name of Gajah, and they use it on all their ereaders. But that’s not the interesting part.

I found this ereader in the Southern Telecom booth. Guess who is going to be Polaroid’s new partner?

From what I can tell, all the Slick ereaders (including the 701 I just reviewed) are going to be rebranded as Polaroid. In fact, the 701 on display in that booth already had the Polaroid brand on it. The hardware and software haven’t changed, but the brand has.

And that is the surprise. I suppose it shouldn’t be, because business deals like this are made all the time. But I didn’t expect ST to be the breakout ereader story this year. And they are. The Slick 701 is popular, and clearly ST plans to release even more models. They even picked up the rights to a major brand name.

BTW, ST also had a number of other tablets and ereaders in their booth, but I’m going to take a wait and see attitude. I don’t know for sure that they’ll be released, so I’ll hold off discussing the finer details. Here are a few pictures to give you an idea of what might be coming:

  • Per 430 (4.3″ Froyo tablet)
  • per 702 (7″ kid’s ereader)
  • Ptab7200c (7″ Gingerbread tablet)
  • PER 701 (was the Slick 701)

Here are some pictures, to give you an idea.

Tags:

15 Comments so far ↓

Leave a Comment