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Amazon Once Again Working on a Smartphone

July 5th, 2012 by · 1 Comment · Amazon, hardware rumors, Rumors

A new variation of the Amazon Blaze rumor is upon us. The last time I covered this rumor, my info came from an unsubstantiated Chinese newspaper. This time it’s coming from a credible source.

Earlier today Bloomberg reported that they have 2 creditable sources who have told them that Amazon is indeed working on a smartphone. They said it’s going to run Android and that it will be a phone, but that’s about as far as the rumor goes.

Amazon is supposedly working with Foxconn on the new phone, but that doesn’t tell us anything.¬† Fosconn is one of the largest manufacturers in the world, so saying that they’re working on a phone is about as important as saying the phone will have a battery and a screen.

Now, this rumor is rather thin, but it did come via a business source, and Bloomberg padded out the story with a lot of useless info on patents which they also reportedly got from their sources.

But in spite of the thinness, I think this rumor is true. Bloomberg still has enough of a reputation for not posting unfounded rumors that I trust them. That being said, I do think it’s somewhat funny to describe the rumor as: “Amazon Said to Plan Smartphone to Vie With Apple”, which¬† Bloomberg did in the title.

If Amazon does a smartphone I’m pretty sure it won’t be in the same price range as the iPhone. We’d be looking at a sub $200 device, not anything with specs anywhere near the $650 iPhone 4s.

Bloomberg

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One Comment so far ↓

  • Myself

    I agree on the price thing. If you look at Google, they’re working hard to lower the price and sell direct to consumers, avoiding carrier subsidies/contracts. Amazon already sells a lot of unlocked and prepaid phones that way.

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