Nook Media forgot to follow through on one of the most basic steps of launching a new service, app or company: they didn’t secure the online identity. Much to my surprise, Nook Media forgot to register the obvious website domain, www.NookSnaps.com. (They also forgot to snag the non-obvious www.NookSnap.com, though that is less important.)
And that’s not all Nook Media missed. They also forgot to register @NookSnaps on Twitter (or any other social network for that matter). Whoops.
But don’t worry; I have Nook Media’s back. As soon as I realized that the domains were unregistered I stepped up and paid the registration fees. And this morning, when I realized that @NookSnaps was unused, I snagged that as well.
After all, what’s a friendly blogger for, if not to point out a company’s mistakes for all to see?
And yes, this was a mistake; the most obvious location for Nook Snaps on the web now leads to some guy’s ereader blog, rather than to the Nook Store. That is not an ideal situation, though it could be worse (they are lucky that I couldn’t get the forwarding service to point to the Kindle Singles Store).
But wait, there’s more. The really fun part of this saga is that B&N registered the trademark for Nook Snaps in January 2012. They have held the trademark for all this time and yet they never thought to register the related domain.
Seriously, how could Nook Media/B&N make this kind of mistake?
There’s no need to answer that; this goof is on par with their decision to name their Nook sub Nook Media (even though that identity is already in use) or rent a booth at a consumer electronics tradeshow but not bring any electronics to show off.
It’s B&N all over.
P.S. I have already offered the domains to Nook Media; they have not yet responded. And since my only interest in the identity is the news value, there’s no need to yell at me for domain squatting.
P.P.S. (Assuming B&N doesn’t want the domain) If anyone has a good idea what I should do with the domain, please feel free to leave a comment. The leading options include a photoblog showing nooks, or a niche soft-core porn site.