On Silicon Valley news and opinion site Pando Daily, Hamish McKenzie makes an interesting observation about magazines and their attempts to jump to electronic versions. McKenzie sees their problems as not so much difficulties moving to digital as it is a problem trying to push an obsolete bundled format in digital.
It’s a similar point to something I said toward the end of my post about the free first issue of Amazing Stories the other day, in which I suggested such an e-magazine might work better as individual stories rather than big bundles of them. In the old days of print, magazines were printed because that was the only economical way to get many different short articles and stories to readers: bundle them up together so they are economical to print.
But in this new tablet-enabled world, people don’t necessarily read magazines—they read individual stories, and they don’t care where they get them. They use aggregators like Flipboard, Zite, or RSS apps like Reeder to create their own personalized magazines out of a variety of sources, and read those instead. Forcing consumers to download a huge chunk of content that they might not even read most of makes less and less sense as time goes by.
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