When The Atlantic Monthly published a paid article promoting Scientology a couple months ago, they were roundly castigated for lack of editorial integrity. With criticism and coverage coming from all sides, including Forbes, Techdirt, NY Magazine, and elsewhere, The Atlantic pulled the advertising and replaced it with a stub.
In retrospect The Atlantic said that they regretted not updating their policies and thinking the idea all the way through, but IMO their chief mistake was in not being subtle enough.
When it comes to selling blog posts to advertisers, that seems to be a not uncommon mistake. Take GigaOm, for example.
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