Is self-publishing too “hard”? Some people seem to think so, even as other people quite happily trundle along dealing with all the hard stuff. And, as with any case where something hard for one person is easy for someone else, businesses have sprung up to take advantage of that in return for a cut of the royalties. Such businesses may seem innocuous, but on her blog The Business Rusch, author Kristine Kathryn Rusch sounds the alarm bell about one such (carefully left unnamed) publishing business that seems to have ensnared a bestselling author friend of hers, taking 15% of royalties in return for handling the publication of her “self-published” books.
First of all, Rusch warns, this publisher’s terms of service empower it to take over the social network account of the author in question and use it for posting publicity statements—which would be fine, except the posts seem to mention the name of the service itself a lot more than they mention any of the author’s new or upcoming books. And they’re rife with spelling and grammatical errors, which no writer ever wants to have associated with herself. But that’s just the tip of the iceberg.
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