There’s a well known fact about ad revenues for print vs internet: internet ad revenues are usually lower than print. This fact is one of the reasons given for why some websites are implementing paywalls. They’re trying to bring in more money to boost their website revenue to the same range as their print revenue. [...]
Entries Tagged as 'paywalls'
Finally, someone who understands paywalls (and why they work)
August 3rd, 2010 · 3 Comments · opinion
Mathew Ingram posted an interesting piece over at GigsOm yesterday. He basically says what I’ve said before: you need to have unique or exclusive content behind a paaywall in order for it to succeed. He discusses HBO and XM Satellite Radio as 2 examples of unique content: The latest version of this argument appeared in [...]
Tags:finally·paywalls·understands·work
Paywalls can work
June 7th, 2010 · No Comments · opinion
I love Mondays. Here I spent several days writing a post on how I would make a magazine app, and according to paidcontent.co.uk Esquire is already doing what I was going to propose. That makes my post so much easier to write. I was going to propose that magazines release a free app that would [...]
More Evidence that Newspaper Paywalls don’t work
April 1st, 2010 · No Comments · ebookstore news
Hold the Front Page is reporting: Regional publisher Johnston Press is quietly dropping its experiment in introducing paywalls to some of its local newspaper websites.As first revealed by HTFP last November, JP imposed a £5 subscription for anyone wanting to read stories in full on some of its local sites, including the Whitby Gazette in [...]
Forget Paywalls – How About More Serendipity?
March 30th, 2010 · No Comments · Uncategorized
From gigaom: If ChatRoulette does nothing else, at least it seems to be getting some traditional media outlets to think about their content differently. For Chris Thorpe of The Guardian, the lightbulb went on during a lunchtime presentation by media analyst Clay Shirky at the newspaper’s offices in London. Thorpe, a former research scientist who [...]
Tags:forget·paywalls·serendipity
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