The Digital Reader

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Entries Tagged as 'tells'

Ad revenues and what it tells us about paywalls

April 7th, 2011 · 6 Comments · opinion

There’s a well known fact about ad revenues for print vs internet: internet ad revenues are usually lower than print. This fact is one of the reasons given for why some websites are implementing paywalls. They’re trying to bring in more money to boost their website revenue to the same range as their print revenue. [...]

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